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B2B Pricing

From AI Productivity to AI Profitability

From AI Productivity to AI Profitability

Most business use cases of GenAI in the enterprise setting are centered around productivity. But can GenAI help drive profitability beyond just mere productivity? This is precisely the conversation I had with Mike Fauscette.

Building a Unique Moat - Part 3: The PROS Differentiation

Building a Unique Moat – Part 3: The PROS Differentiation

PROS has fortified its market position through a combination of common moats. With a renowned brand, proprietary AI, strategic customer relationships, and robust R&D investment, we stand as a formidable player. But PROS also has a very distinctive moat – the unique synergy between our Travel and B2B.

Without trust in AI there is no value and no ROI

Successful Enterprise AI Adoption in 3 Steps

The fear for AI is even more imminent with the advent of large language model (LLM) like ChatGPT (OepnAI), LLaMA (Meta), LaMDA (Google), etc. What must be done to reassure employees, while still ensuring the business reaps the benefit of AI and evolve as necessary?